SPECIAL SWITZERLAND
The “made in Swiss” is always a mark of high-trust
How Switzerland rebounded after the financial crisis and the end of bank secrecy?
January, 2018 | Special Switzerland | Published by: Les Echos | Special World Economic Forum
INSIDE THE MAGAZINE
Rebuilding Switzerland nation brand How Switzerland rebounded after the financial crisis and the end of bank secrecy?
Switzerland flag over the Alps view According to a 2014-2015 Global Competitiveness Report, Switzerland ranked first in the whole world. It remains the most competitive, clinching the seventh position in the world, reporting high scores in government effectiveness, human development, human rights and high [...]
The art of creating and exerting soft power When it comes to the level of influence exerted by countries there are few that can compete with Switzerland.
People on zebra crossing in Zurich. Daily life in Zurich. The country is perceived worldwide as one of the best, if not the best, countries to live and work in.This worldwide recognition enjoyed is a result of the country's hard work at maintaining an impeccable international [...]
The game changer: attracting talents Innovation and competitiveness built into the nation's DNA
It's no surprise that Switzerland attracts and retains some of the world's top talent, as this powerhouse of a European country has innovation and competitiveness [...]